12 or 24-month contracts: who really benefits?
Mandatory commitment, cancellation fees, locked-in price increases... Are fixed-term contracts in your interest? Analysis and alternative.
Today, when you sign up for an Internet, mobile or telephone subscription, one condition comes up very often: a 12 or 24-month commitment.
On paper, this may seem normal. But in reality, this practice raises a genuine question: is it really in the customer’s interest… or only in the operator’s?
The illusion of security
Operators often justify commitments with a simple idea:
“We guarantee you a fixed price and service over time.”
But in practice, it isn’t that balanced. When you’re committed, you can’t leave freely, you have to pay fees for early termination, and you lose all flexibility.
In short: you are locked in, no matter what.
A very advantageous strategy… for the operator
The commitment is primarily a commercial tool. It allows operators to secure their revenue for 1 to 2 years, reduce churn (customer departures) and prevent you from regularly comparing offers.
And above all: even if you’re no longer satisfied, you stay.
The real problem: lack of freedom
The telecom market evolves fast: new offers, better speeds, more competitive prices, new uses. But with a commitment, you can’t take advantage of them. You’re stuck in an offer that was perhaps interesting… 12 months ago.
The trap combined with discounts
In many cases, the commitment is coupled with a promotional offer: reduced price for 12 months, then a significant increase — with a commitment that prevents you from leaving.
Result: you face a price hike… without being able to react.
Why does it work so well?
Because switching providers takes time: administrative steps, fear of outages, perceived complexity. Operators know this. And they use commitment periods to turn this inertia into profit.
What if we did things differently?
At MaxiConnect, we made a simple choice: no commitment.
Because we believe that a customer should stay out of satisfaction, not obligation. That transparency must take priority over marketing techniques. And that freedom is essential.
With a no-commitment offer:
- you can change your subscription at any time
- you adapt your plan to your actual needs
- you stay in control
And above all: you’re never locked in.
Conclusion
12 or 24-month commitments are not there to protect you. They are there to protect the operator.
A good provider doesn’t need to lock you in to keep you. They simply need to convince you… every day.
If you want a simple, transparent and hassle-free alternative: MaxiConnect. A provider close to its customers. 📞 +41 58 521 32 00 — 📧 hello@maxiconnect.ch